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The goal for the Army Recruitment office is the further staffing of the US Army. The United States Army Recruiting Command (USAREC) is the de facto sales arm of the Army. These men and women take up the task of marketing and selling the merits of a career in the US Army to potential future soldiers.
Each office establishes and maintains contacts with and advises civilian personnel to obtain qualified applicants for enlistment into the Army. They contact representatives of schools, public officials, personnel managers, parents of prospective applicants, religious and civil leaders, and others to present the Army as an employment and career opportunity. They present talks on advantages of the Army at civic and service organizations and student bodies.
Army personnel recruiting will diligently distribute and displays recruiting publicity material. They will establish liaisons with local radio, television, and newspaper agencies. They will write, edit, or present recruiting material for use by local communications agencies. And they will exhibit motion pictures for civic, fraternal, and service organizations and educational institutions.
Once they have leads they will conducts interviews and counsel to prospective enlistees. They discuss individual goals to include security, personal aptitudes, training opportunities, job satisfaction and stability, advancement, prestige, and military life. They explain Army benefits including: medical care, dependent allowance, housing, reenlistment bonus, retirement program, military/civilian educational opportunities, travel, recreational benefits, and all similar programs. Further evaluates applicants’ occupational, educational, and psychological background to determine Army programs with specific individual appeal. And finally will explain in detail occupational and organizational structure of the Army to applicants, parents, and interested groups of individuals.